BTO – Buy Tourism Online 2012


After four consecutive editions at the marvelous Stazione Leopolda, BTO – Buy Tourism Online, past November 29 and 30, moved a few hundred meters inside the Fortezza da Basso, still in the heart of Florence, nearly in front of the Santa Maria Novella train station.

Visualizza Fortezza da Basso, a Firenze in una mappa di dimensioni maggiori
The Fortezza da Basso is the perfect location for sprouting the basis of a three-year program of development which aims to consolidate BTO – Buy Tourism Online as a main event in the international panorama and begin decidedly on the path of internationalizing.

A masterpiece of Renaissance military architecture, designed by Antonio da Sangallo the Younger at the behest of Alessandro de’ Medici and built between 1534 and 1537, the Fortezza da Basso is since 1967 the principle fair building of Florence, situated in a strategic position in the historic center of the city.


Fortezza da Basso