Giovanni Tarpani

Institutional Marketing Section Manager Regione Umbria

Born in Perugia, Giovanni has always lived in his home region.

Since 1999 he has been working with the Regione Umbria; recently he coordinated the re-styling and resetting of the official web portal, which has been profoundly modified with respect to the past in terms of graphics and content organization. The portal’s philosophy is that of joining communication and information within the scope of a regional marketing strategy.

Giovanni wrote the book “Re-evolution Branding Regione”, presented in Perugia in June 2011: the book talks about experiences in the area of institutional communication in the Umbria region, hypothesizing a work method for creating an Umbria “brand”.

Giovanni Tarpani
Institutional Marketing Section Manager @ Regione Umbria
www.regione.umbria.it