Silvia Desideri

Director of Business & Marketing Accor Hospitality Italia

Before working for Accor, Silvia worked for Europcar; thanks to her consolidated experience, in the last twelve years it has been at the top of auto rental agencies.

Since 2007 she has been the Business Director of Accor Hospitality Italia, the hotel division of the French Accor group, with 4,000 hotels in 90 countries of the world; it is present in our country under numerous names (Ibis, Mercure, Novotel, Mgallery, Pullman and Sofitel) that cover various segments from economy to luxury.

An important innovation by the Accor group was the Aclub card (recently renamed the Le Club Accorhotels), that offers its holders the chance to enjoy reduced room rates, according to which brand of hotel, and the possibility to accumulate points in the group’s participating hotels based on Euros spent and on the type of hotel.

Along with Accor’s strategy of developing its presence in the world of mobile, social networks and on the Web, a geo-localized application has been launched on Facebook—the first created by an international hotel group—that permits Le Cub members to earn bonus points.

Silvia Desideri
Director of Business & Marketing @ Accor Hospitality Italia
www.accorhotels.com