Themes ’11

APPS & Mobile	Big Players	B[R]IC	Distribution
Territorial Governance & Marketing	Innovation	MICE	Product Presentation
Reputation & Rilevance	Social Commerce	Travel Web Marketing	Sustainable Tourism

BTO – Buy Tourism Online deals mainly with themes related to the relationship people have with travel, with an eye to people’s behaviour and the influence of external factors.

The scientific program of the 4th edition of BTO – Buy Tourism Online focuses on people and any debates or conferences on new technologies, distribution, innovation, new entrepreneurial ideas, markets and local governance aim at improving one’s travelling experience.

The following are the main themes the 4th edition of BTO – Buy Tourism Online is dealing with:

1. APPS & MOBILE
Latest novelties. How mobile applications are modifying the way of organizing, experiencing and describing travels
2. BIG PLAYERS
What are important companies – that is, those using the web as the main platform for their business – doing to attract travellers?
3. B[R]IC
Brazil [Russia] India and China: large countries and important tourist markets that attract the attention of tourism trade operators, thus stimulating the competition among the various regions to improve their appeal. What is happening on the web? How do people coming from these countries prepare, live and describe their travelling experience?
4. DISTRIBUTION
What about the latest distribution models? An overview of the novelties proposed by the OLTAs to increasingly connected (thanks to smart phones and tablets) travellers.
5. INNOVATION
A travel towards the last frontiers of innovation in the world of travel, with an eye to the Internet of things, the most promising start-ups and visions presented by visionaries.
6. REPUTATION & RELEVANCE
People and the value they give to sharing their experiences as tourists, especially to the description of their travels, create the reputation of a tourist destination, an accommodation facility, a service or a product dedicated to travellers. What does relevance mean?
7. REVENUE MANAGEMENT
Here is a theme BTO – Buy Tourism Online has always dealt with. In each edition, revenue management experts have debated the subject from a different point of view. The evolution of the applications used to monitor travellers’ opinions [reviews].
8. SOCIAL COMMERCE
A very hot subject that deeply concerns tourism trade operators and involves the concepts of promotion and special offer: Social Commerce, or Groupon and others.
9. SUSTAINABLE TOURISM
The delicate balance between development and sustainability – the new values people attribute to the word “sustainability”: a survey on a subject that BTO Educational and Fondazione Sistema Toscana have covered in various recent events.
10. TERRITORIAL GOVERNANCE & MARKETING
BTO – Buy Tourism Online continues the analysis of the measures adopted by local governing bodies to promote their regions: an excursus among Short-sighted Snipers and good ideas in the 2.0 era in a period in which resources are scarce.
11. TRAVEL WEB MARKENTING
Good practices, suggestions, what to do to improve one’s visibility on the web and how to transform a visit to one’s website into a meeting between demand and supply: not only search engine positioning; an introduction to other techniques for attracting an increasingly number of people towards one’s products and services in the Social Network era.

The scientific program will be progressively developed around the previously mentioned subjects, which will be debated in the Main Stage – with interviews to people working in the field, representatives of leading companies, presentations and debates with the audience – and in training sessions, following a well-established formula that makes BTO – Buy Tourism Online an unmissable event for those interested in the world of travel.
 
 
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