The ‘Toolbox’ is one of the big new features of the 5th Edition of BTO – Buy Tourism Online.
The program:
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November 29 [Day ONE] 10.45 – 11.45 #3 Toolbox How to create a mobile site with € 50 and in 50 minutes!  77% of the inhabitants of our planet possess a mobile device and more than 1.3 billion people use them for connecting to the Internet. The web is mobile and hospitality enterprises must learn how to use this channel for communication with tourists. In 50 minutes we’ll see how to implement a mobile resource for the institutional and commercial communication support of a tourism business. Speaker: Antonio Maresca, advice and training in the tourism web marketing sector |
November 29 [Day ONE] 14.15 – 15.15 #2 Scientific Hall Google+ Local SO.LO.MO [Social Local Mobile] How to make the best use of Google+ Local (the old business listings on Google Maps) in order to obtain Internet visibility—between search engines, social networks and mobile devices. Speaker: |
November 29 [Day ONE] 14.15 – 15.45 #3 Toolbox Brand Reputation Prof. Francesco Tapinassi, one of the greatest Italian experts on brand reputation, and Sergio Farinelli of QNT update us on state-of-the-art online reviews. All the industry latest, the management and monitoring strategies accompanied by important considerations of the well-established links between online user comments with revenue and occupancy. Speakers: Some of the co-authors of the forthcoming book “Le Recensioni nel Turismo” will participate during this session, among them Roberta Milano, Robi Veltroni, Nicola Zoppi, Suzi Jenkins and Max Gini. Tool Box promoted by: |
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November 29 [Day ONE] 16.00 – 17.00 #3 Toolbox Google AdWords Take back what’s yours! The strategic importance of Google AdWords for the success of your hotel: from “simple” marketing tool for obtaining visibility, to real and bona fide business leverage for competing in an ever more seasoned market. Speaker: |
November 29 [Day ONE] 17.10 – 18.00 #3 Toolbox 9 gestures for a good welcome, beginning with your website A very, very operative seminar on the knowledgeable use of web and social tools. Speaker: |
November 30 [Day TWO] 9.15 – 10.15 #3 Toolbox Google Webmaster for dummies How to install and configure a tool for having an accurate diagnosis of your website’s health and of the efficacy of its search engine optimization. We’ll discover how Google sees your site, diagnoses problems, identifies your internal and external links, shows search words that generate more clicks and assigns authority to your content. How to deal with critical situations and how to use the tool for improving our marketing in Google. Speaker: Arturo Salerno, consultant and trainer for Web tourism marketing |
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November 30 [Day TWO] 14.15 – 15.30 #3 Toolbox Facebook, Twitter, Pinterest e Instagram. Testi, 140 caratteri, immagini e cuore A very, very operative seminar on the knowledgeable use of web and social tools. Speakers: Facilitator: Robi Veltroni, Officina Turistica |
November 30 [Day TWO] 15.45 – 16.45 #3 Toolbox Looking after reputation while the client is in house UNCONVENTIONAL management of reputation: it isn’t sufficient to respond to reviews in persuasive fashion. Social media and the management of “while”. The community in support of reputation. Photo Review and Video Review. Speaker: Nicola Zoppi, Mind Lab Hotel |
On November 29 and 30, someone from the Hall of the Fortezza da Basso will host a cycle of very, very useful seminars: we have called them the “Toolbox”, the name of which contains the sense of our intention.
About ten themes will be addressed in meeting of about 50 minutes each, undertaken by experts in the field, with few ties to companies 😉
Instagram, Twitter, Facebook, Pinterest and others for tourism and hospitality industry agents, in order to arrive at a destination: interactive workshops reserved for who wishes to deepen their understanding of “how to,” improve their knowledge, and come out of the two days at the Fortezza da Basso with ideas to put in practice immediately.
In the background, concreteness.
Basic and advanced seminars.