BTO – Buy Tourism Online 2012

Rewind Day TWO ’11

Everything at Stazione Leopolda, Firenze.

APPS & MobileAPPS & Mobile Big PlayersBig Players B[R]ICB[R]IC DistribuzioneDistribution
Governance & Marketing TerritorialeRegional Governance & Marketing InnovazioneInnovations MICEMICE Product Presentation
Reputazione e RilevanzaReputation and Relavance Social CommerceSocial Commerce Travel Web MarketingTravel Web Marketing Turismo Responsabile e SostenibileResponsabile and Sustainable Tourism

You are in Day TWO, click here for Day ONE

For the Main Hall panels, click on the title or on the Guarda di più and enter into a section dedicated to the slot.

Friday, December 2

9.00

Main Hall, Social Commerce Guarda di più
9.00 – 10.20
In italiano In inglese

It’s a very hot topic, close to the hearts of those in the hospitality industry, and puts the entire concept of promotion and special offers up for discussion..
Social Commerce, that is, Groupon [without Groupon there’s no such thing…..] and others in a debate which ends with a question and answer period for the audience at Stazione Leopolda and those who have followed the event via streaming.

Social CommerceTrack:
Social Commerce

SlideShare>>>>The WTM research on SlideShare
 
 
Set su Flickr>>>>Look at the set of photos on Flickr of BTO Educational
 
 
YouTube>>>>Reportage on Social Commerce on YouTube by BTO Educational

Moderator:
Giancarlo Carniani
Giancarlo Carniani
 
 
 
 
 
 
 
Co-founder and coordinator BTO – Buy Tourism Online.

In ouverture, WTM presents research on what hotelkeepers think about Flash Deals, speaker Lidia Marongiu
Lidia Marongiu
 
 
 
 
 
 
 
Co-Founder WTM
 
 

Rob Deeming
Rob Deeming
 
 
 
 
 
 
Jetsetter
Elisabetta Giulietti
Elisabetta Giulietti
 
 
 
 
 
 
HRS
Angelo La Riccia
Angelo La Riccia
 
 
 
 
 
 
Unahotels
Stefano Ravani
Stefano Ravani
 
 
 
 
 
 
voyageprive.com
Alberto Vita
Alberto Vita
 
 
 
 
 
 
Let’s Bonus

Hall #1 Focus
Digital Tourism_Connecting to the digital consumer
9.10 – 10.00

In italiano
Presented by IED Firenze

A reflection on Google Maps as the internet tool among the most utilized for business research.

During the meeting there will a demonstration of how it’s possible to insert one’s own business in Google Maps, listing it in a way that it’s easy to find and that users may add their reviews. By way of a review monitoring system and constructive client contact it’s possible to continually improve the service/product offered.

In closing, the potentialities of certain tools will be explored, like 360 degree photos and street view for the promotion of little-known places or places out of the traditional tourist loop.

Speaker:
Troy Nachtigall, interaction designer, IED Firenze

Travel Web MarketingTrack:
Travel Web Marketing

Hall #2 Focus
Geco:
Revenue Management, Social Media and Web Reputation: a global and integrated approach for maximizing hotel income.

9.10 – 10.00

In italiano
In the course of the training session, we will try and reestablish the real foundations of the subject, taking advantage of the preview presentation of the book “Hotel Revenue Management”, in which the author, Marco Zanella, wishes to clarify (certainly not definitively) the subject, by way of an organic treatment of all the main themes, both direct and indirect, of Revenue Management.

All participants of the session will have the possibility to reserve a copy of the book “Hotel Revenue Management” under the special terms reserved BTO – Buy Tourism Online.

Speakers:
Marco Fabbroni, CEO Geco
Marco Zanella, General Manager Geco

Presented by Geco, one of theExhibitors

Presentazione prodottoProduct presentation

Hall #3 Focus
FabApps:
why an APP?

9.10 – 10.00

In italiano
After a brief introduction of the numbers and trends in “mobile” tourism, the presentation by FabApps aims to clarify the strategic diversity for a hospitality enterprise between having a webiste and equipping oneself with an effective mobile strategy, responding clearly to the question:

But if I already have my website, why should I also have an APP?

The FabApps presentation ends with an overview of the best applications out there in the travel universe.

Presented by FabApps, one of the Exhibitors

Speaker:
Lorenzo Fanti, founder FabApps

Presentazione prodottoProduct presentation

Hall #4 Focus
Fisheyes
9.10 – 10.00

In italiano
Presented by Fisheyes, one of the Exhibitors

Presentazione prodottoProduct presentation

Hall #5 Focus
Serenissima Informatica
Touch the clouds with a finger

9.10 – 10.00

In italiano
Cloud, Mobility and Social Netbooking: increase revenue by way of one-to-one client relations thanks to protel for iPAd, and to the Web Apps protel Voyager and protel Cockpit and to direct booking from the Hotel’s Facebook page and Twitter.

The Mobile Membership card for clients of SPA.

Speakers:
Alessandro Calligaris, Marketing Director
Patrizia Coccato, Hospitality Solutions Product Manager

Presented by Serenissima Informatica, one of the Exhibitors

Presentazione prodottoProduct presentation

10.10

Main Hall, social scenarios + Travel numbers and trends 2012 Guarda di più
10.30 – 11.00
In italiano

In this slot the relevant contribution for the Stazione Leopolda audience by Blogmeter, with an overview of Social Media scenarios, and with a particular focus on the Travel sector.

Travel Web MarketingTrack:
Travel Web Marketing

Numbers & trends:
Sacha Monotti Graziadei
Sacha Monotti Graziadei
 
 
 
 
 
 
 
Responsabile Business Development, Blogmeter
 
YouTube>>>> The interview on YouTube by BTO Educational
 
 
 
Set su Flickr>>>>Look at the set of photos on Flickr by BTO Educational
 
 
Main Hall, surprise guest: Syusy Blady Guarda di più
11.00 – 11.10
In italiano

At Stazione Leopolda and in the Main Hall, Syusy Blady of Turisti Per Caso. A most welcome surprise and a brief contribution, much appreciated by the whole audience of the 4th Edition of BTO – Buy Tourism Online.

Travel Web MarketingTrack:
Travel Web Marketing

Syusy Blady
Syusy Blady
 
 
 
 
 
 
 
Co-founder Turisti per caso
 
YouTube>>>>The interview on YouTube by BTO Educational
 
 
 
Set su Flickr>>>>Look at the set of photos on Flickr by BTO Educational
 
 
Main Hall, Expedia interview Guarda di più
11.10 – 11.50
In italiano

An interview by Giancarlo Carniani to the Big Player par excellance, Expedia. David Letterman-style, Walter Lo Faro responds with sincerity 5 questions about Expedia, TripAdvisor and Google, and offers important points of reflection to the Stazione Leopolda audience.

Big PlayersTrack:
Big Players

Giancarlo Carniani interviews:
Walter Lo Faro
Walter Lo Faro
 
 
 
 
 
 
 
Senior Director Expedia for Italia, Spagna and Portogallo
 
Set su Flickr>>>>Look at the set of photos on Flickr by BTO Educational
 
 

Hall #1 Focus
Innovator Jam 2011, the results.
Innovation and Public Administration in Tourism

10.10 – 11.10

In italiano
The results of the online forum Innovator Jam 2011 that, on an IBM platform, created national brainstorming for the gathering of ideas and suggestions on the subject of innovation.

Analysis of the reelaboration undertaken and commentary on the results.

With the contribution ofAgenzia Governativa per la Tecnologia e l’Innovazione

Speakers:
Edoardo Colombo
Administrative Counselor Agenzia della Presidenza del Consiglio for the spreading of technologies for innovation
YouTube>>>>The interview on YouTube by BTO Educational

Andrea Casadei
Director Operations Department at Best Union Company S.p.A.

Roberta Milano
Co-founder BTO Educational

Stefano Quintarelli
Quinta’s weblog

Set su Flickr>>>>Look at the set of photos on Flickr by BTO Educational

InnovazioneTrack:
Innovation

Hall #2 Focus
MPI Chapter Italy
An overview of the relation between innovation and the world of events, conventions, conferences [Part One]

10.05 – 11.20

In inglese

With the patronage of MPI Chapter Italy

The top technological trends for transforming the events sector.

Themes of major concern to be focused upon regarding the sector at the international level are:
1) Social media and new technologies in the service of events and how they can help and be “green”

2) The future of events: Hybrid Events – What changes and how to successfully manage these new types of events created to maximize participation.

How the evolution of new technologies impacts the meeting industry sector.

The interactive session will cover the most significant technological trends of the sector and help to understand these important trends among which are social media, new generation smartphone and tablet technologies, based on GPS technology, utilizing technology for measuring ROI and much more.

This session will lend a clear vision of how things will drastically change in the next two or three years and will provide tools and ideas for preparing oneself for these changes in order to work in a more efficient and effective way.

Coordinator:
Nadia Colaiuda
CMM CMP, CO-founder EVENTagist

Key Speaker:
Corbin Ball
CSP, CMP, MS

Speakers:
Stefania Conti Vecchi
EVENTagist

Ruud Janneste
©TNOC

Marteen Vanneste
ABBIT

MICETrack:
MICE

Hall #3 Focus
FourSquare, Flash Deals & more
10.10 – 11.10

In italiano
1) flash deals: what they are, how they work, examples, psychological aspects of impulse buying, weak points
2) FourSquare: how it works, who uses it, which cases (not used or overused), the community created, psychological aspects of localizing oneself
3) tomorrow’s consumer behavior (today?), services that respond to their needs, experimentation, opportunity

Speakers:
Andrea Sales
Michela Simoncini
YouTube>>>>The interview by Obiettivo Tre on YouTube
 
 
Tommaso Sorchiotti

APPS & MobileTrack:
APPS & Mobile

Hall #4 Focus
Nozio
The evolution of Tourist Advertising: how showing the “price” influences consumers and increases conversions.

10.10 – 11.10

In italiano
Analysis of the scenario outlined in web advertising, seeking to respond to certain fundamental questions: which direction follows the evolution of the experiences of advertising? What influence does it have on the behavior of consumer research?

How will it help hotelkeepers in terms of ROI and conversions?

The objective is to provide strategic guidelines to hotelkeepers, offering a vision of the possible solutions to use for increasing direct sales.

Speaker:
Massimo Trovò, Co-founder and Manager of Nozio Business

Giulia Eremita, Marketing Manager of Trivago Italia

Presented by Nozio, one of the Exhibitors

Presentazione prodottoProduct presentation

Hall #5 Focus
Stand out with responsible tourism: experiences and strategies
10.10 – 11.10

In italiano
A series of investigations primarily for the hospitality industry and to people who are responsible for regional governance.

The objective is that of supplying food for thought on how a correct interpretation of the elements of variation on a theme can transform into key elements for an effective marketing strategy and commercial promotion of one’s own products and services.

Intro:
Cristina Ambrosini, Director L’Agenzia di Viaggi, Award TRI Italian Responsibile Tourism

Speakers:
Cinzia Fiore Research Department of ISNART

Mariateresa Ruggeri Director Fondazione Banca Etica

Fabio Sacco Founder of Antipodi

With the participation of:
Carlotta Del Bianco from the Life Beyond Tourism® project of Fondazione Romualdo Del Bianco Life

Special Guest:
Mr. Royal, winner 2011 TRI – Responsible Italian Tourism
Speaker:
Gianluca Picone, Royal Continental Naples

Turismo Responsabile e SostenibileTrack: Responsible and Sustainable Tourism

11.20

Hall #1 Focus
Tourist marketing: from storytelling to curating content
11.20 – 12.10

In italiano
For talking about a tourist destination we have limited means and content available, with the inevitable risk of “praising ourselves”, an even higher risk when we find ourselves in front of an expert traveler used to comparing the words of who is proposing a destination with the words of who has already been there.

The moment has arrived for getting used to this and equipping ourselves in order to leave the telling to the travel experts, limiting to furnishing the tools, contexts, and formats for activating and facilitating a shared storytelling, which mirrors the real experiences, responding contemporaneously to the objectives and exigencies of marketing and communication.

>> >> >> read more

30 minute workshop + laboratory/discussion

Speakers:
Mafe de Baggis
Filippo Pretolani aka gallizio

Reputazione e RilevanzaTrack:
Reputation and Relevance

Hall #2 Focus
MPI Chapter Italy
An overview of the relation between innovation and the world of events, conventions, conferences [Part Two]

11.20 – 12.10

In inglese

With the patronage of MPI Chapter Italy

Second part of the debate begun at 10:10

MICETrack:
MICE

Hall #3 Focus
Revenue Management in the age of Flash Deals and Social Networks
11.20 – 12.10

In inglese
Follows the investigative path of BTO – Buy Tourism Online on Revenue Management, in this slot the theme will develop around the concept of guest rating and the impact of flash deals on the politics of hotel product distribution.

Speakers:
Brendan May
Ideas

Kate Varini
Oxford University

Track:
Distribution

Hall #4 Focus
Target Cina
11.20 – 12.10

In inglese
An hour for talking about China, about the social ladder, and about politics of regional marketing.

And then about fiction.

Speakers:
Maria Grazia Casella
Editorial Manager
Meilideyidali.cn
SlideShare>>>>The event on SlideShare by BTO Educational

Stefania Ippoliti
Director Mediateca Tuscany, therefore also the Film Commission

Xiaoling Niu
Project Manager
Twinside S.p.A. Shanghai

Moderator:
Nicola Bellini
Scuola Superiore Sant’Anna in Pisa, Director Galileo Galilei Italian Institute at Chongqing, Director Istituto Confucio in Pisa

B[R]ICTrack:
B[R]IC

Hall #5 Focus
QNT – Simple Booking (II)
Hotel Brand Marketing and Disintermediation

11.20 – 12.10

In italiano
The second Training Session by Qnt Hospitality, the first on Day ONE at 16.15, in Hall #3 focus.

Presented by Qnt Hospitality, one of the Exhibitors

Presentazione prodottoProduct presentation

12.15


Main Hall, Start Up – Storming Pizza Guarda di più

12.15 – 13.15
In italiano In inglese

The second session of Storming Pizza, the H-FARM format dedicated to Start Ups, open to whoever has developed an enterprenuerial web| digital | new media project that has gone beyond (at least) the simple idea/conceptualization phases.

With an international call, 8 projects in all have been selected and will be presented in the Main Hall of Stazione Leopolda [4 in Day ONE and 4 in Day TWO] with a pitch formula of 5 minutes for everyone and a confrontation with a panel of investors for another 7 minutes.

>>>> Read more and discover who WON the CONTEST

InnovazioneTrack:
Innovation

4 Start Up
1) Tip&Go
2) ChangeYourFlight
3) Travellution
4) Cookous

The questions for the Start Ups by the people of H-FARM and other “experts

The audience vote in the Main Hall of Stazione Leopolda and who follows along via streaming

Conducting Storming Pizza:
Vladimiro Mazzotti
Vladimiro Mazzotti
 
 
 
 
 
 
 
Partner of H-FARM

Hall #1 Focus
trivago: Hotel Test
12.15 – 13.15

In italiano
Trivago comes to talk to us about their pilot project, Hotel Test.
It’s essentially the application of Mystery Guest to a reservation portal.

Whoever reserves on trivago can soon carry out the function of mystery shopper and test the quality of the service by registering as a reserved mystery, filling out a pre-questionnaire where the socio-demographic profile and expectations (also based on reviews) of the tester is analyzed as well as a very detailed post-stay questionnaire where the level of satisfaction is measured.

This ennables trivago to redesign their ranking and hotelkeepers to analyze swot and benchmark with the competition.

Presented by
Giulia Eremita, Country Manager trivago.it

YouTube>>>>The interview by Booking Blog on YouTube

Reputazione e RilevanzaTrack:
Reputation and Relevance

Hall #2 Focus
Trust, sustainability and responsibility: NEW TRAVELERS
12.15 – 13.15

In italiano
What is it that inspires people to contribute to the development of new forms of tourism, taking advantage of the technological platforms present on the web for traveleing in pure 2.0 style?

There is surely trust in the future behind it: it’s nothing new—look at the e-bay phenomenon—but it’s rapidly developing creating scenarios, in fact, with curious travel models, very interesting to analyze.

From trust to couchsurfing, stopping by car sharing and other forms of sharing.

With an introduction on trust by Monica Fabris, president of Episteme

To follow:
Daniele Bruttini, Wimdu – Country Manager Italia

Ivano Fucci, Couchsurfing Italia

Set su Flickr>>>>Look at the set of photos on Flickr by BTO Educational

Turismo Responsabile e SostenibileTrack: Responsibile and sustainable tourism

Hall #3 Focus
Role of Governance in times of crisis [II]
12.15 – 13.15

In italiano
On the backdrop, complex projects like TAC [acronym for Turismo, Arte e Cultura] of the Umbria Region, pubblic and private together for a series of structural operations and commercial product promotion in support of 10 tourist itineraries.

It’s the opportunity to talk about a complicated undertaking like how to stay together [without arguing too much] in one’s own regional ecosystem and how the bar of responsibility and objectives is raised a good bit.

In the age of scarse resources, in other words, in times of crisis.

Moderator:
Antonella Tiranti
Regione Umbria

In the debate:
two tourist enterpreneurs from Umbria and due from Tuscany.

Speakers:
Alberto Peruzzini
Toscana Promozione

Paolo Bongini
Region of Toscana

Stefano Landi
SL&A tourism and region

Presented by BTO Educational

Track: Governance & Regional Marketing

Hall #4 Focus
The Johari Window in tourism: Ask & Tell
12.15 – 13.15

In italiano
The Johari Window, a tool used for studying social interactions, explains how each person must strive to increase the surface of the “Arena”, or rather the area of effective communication.

But improving the familiarity between ourselves and others is also the problem with tourist promotion.

And this matrix is perfect for identifying the directions in which we need to move…

>> >> >> read more

Moderator:
Roberta Milano, co-founder BTO Educational

Speakers:
Mikaela Bandini, format creator Diario Digitale Italia
Basilicata Cast to Cast: regional Marketing 2.0

Guido Bosticco, Università di Pavia and Scuola del Viaggio
Alternative viewpoints (and stories): travel according to the Scuola del Viaggio

Diego Calzà, Presidente eTour Progettare
Ask & Tell: for learning to converse on the web in order to inspire trusting relationships

Fabio Curzi, Research group “Typical faces”, Università di Macerata
Where is Dustin? – Qualitative monitoring project of the reputation of the Marche

Agnese Vardanega, associate professor at the Università degli Studi in Teramo
Who’s afraid of rankings? Reputation, User Generated Content and their evolution

Reputazione e RilevanzaTrack:
Reputation and Relevance

Hall #5 Focus
The design of MICE hotels in a logical eco-sustainability: a case history of importance
12.15 – 13.15

In italiano
On the backdrop, E.C.HO, Eco. Contemporary. Hotel—the new and sophisticated Starhotels hotel in Milan.

Speaker:
Luisa Nocentini, Head of the Press Office Starhotels S.p.A.

Modera:
Gabriella Gentile, Federcongressi&eventi

In collaboration with Federcongressi&eventi.

MICETrack:
MICE

13.15
The Alcatraz Room, lunch
14.30

Main Hall, Award: Firenze, Terrazza con vista / Florence, a Roof with a view Guarda di più
14.30 – 14.55

Returning to the Main Hall just like in the 2010 Edition is Firenze, Terrazza con vista / Florence, a Roof with a view, the contest that awards the best photography of Florence taken from a rooftop

Set su Flickr>>>>Look at the set of photos on Flickr by BTO Educational

Awarding the prize:
Giacomo Billi
Giacomo Billi
 
 
 
 
 
 
 
Tourism Assessor for the Province of Firenze

Alice Frisoli
Alice Frisoli
 
 
 
 
 
 
 
The winner of the contest
 
la foto
See the photo that won the contest

  

Hall #1 Focus
Tourist Experience Design
14.30 – 15.20

In italiano
From the authors of the book Tourist Experience Design, a very useful workshop for the audiences of BTO – Buy Tourism Online, divided in two formats: in the first, the speakers take inspiration from the TED method for talking about relational strategies with tourists.

In the second, the subjects are Digital Tourist Ecosystems for the governance of a seamless tourist experience.

In closing, a summary of a practical case, the project Tourist Experience Design: the Tuscan way to conquer the Chinese tourist market.

Speaker:
Maurizio Goetz
Partner innovActing

Andrea Rossi
Partner innovActing

Travel Web MarketingTrack:
Travel Web Marketing

Hall #2 Focus
FastBooking Official Partner of GOOGLE, TRIPADVISOR and TRIVAGO: Visibility, Conversions, online Fidelity, Mobile, Pay per Click, Guest Experience and Competitivity, ROI.
14.30 – 15.20

In italiano

How to marry these ‘key words’ of Web Marketing with the revenue of the official site?

Can the official site compete with OTA?

Is promoting an official site on Tripadvisor, Trivago and Google Hotel Finder possibile?

We will analyze the most effective solutions for increasing business flowing from the official site.

A small example: DirectLink

Speaker:
Francis Louis Passerini, Managing Director FastBooking Italia

Presented by FastBooking, one of the Exhibitors

Product PresentationProduct presentation

Hall #3 Focus
Expedia
Florence, a culture born from a region: scenarios and online purchasing behaviors.

14.30 – 15.20

In italiano
The second of two sessions dedicated to the Expedia universe, presented by Expedia themselves, the first you’ll find on Day ONE, at 10.15.

Speakers:
Marco Sprizzi, Market Manager Expedia

Elena Di Raco, Research Department Manager ISNART

DistribuzioneTrack:
Distribution

Hall #4 Focus
Easy Market by TUI
Get your site up and running!

14.30 – 15.20

In italiano
Tourism and the Web are an inseparable binomial and in continual evolution. The development and the technological growth of the web offers the possibility of providing the end user who navigates the tools for organizing a vacation, lodgings, or only a reservation by himself.

The evolution of technology has brought important progress to the world of tourism, developing that which today we call white label amd web services.

Easymarket presents all the technological opportunities of white label and web services that can be used by those who want to activate a reservation engine for flights, hotels, and vacations on their own site with simple and economic solutions. Integrating a flight, hotel and vacation engine on your site has never been so easy.

Speaker:
Sandro Saccoccio, Head of Product and Purchase Easy Market

Presented by Easy Market by TUI, one of the Exhibitors

Presentazione prodottoProduct presentation

Hall #5 Focus
Cisco
Internet: the new currency for attracting talent and clients

14.30 – 15.20

In italiano
The availability of new communication tools changes the habits of consumers and workers.

The research of the Cisco Connected World Techonolgy Report shows the desire of young professionals and university students to use social media, mobile devices and the Internet more freely in the workplace and in real life.

This desire is strong enough to influence their future work choices, at times more than salary and as consumers the mechanisms of selection and brand fidelity changes radically.

During the session the results of the 2011 research will be presented as well as examples of how some companies are taking advantage of these new tools.

Speaker:
Fabrizio Pappalardo, Marketing Manager PMI at Cisco

Presented by Cisco, one of the Exhibitors

Presentazione prodottoProduct presentation

15.00

Main Hall, Reputation and Relevance Guarda di più
15.00 – 16.10
In inglese

After Day ONE in which the subject of reputation and relevance from the personal touch point of view was discussed, now in one of the most awaited panels of the entire program of this 4th Edition of BTO – Buy Tourism Online, a debate on the subject will close the circle on this track.

Reputazione e RilevanzaTrack:
Reputation and Relevance

Daniel Edward Craig
Daniel Edward Craig
 
 
 
 
 
 
 
 
Key Speaker
Helena Egan
Helena Egan
 
 
 
 
 
 
 
 
TripAdvisor
Alex Leviton
Alex Leviton
 
 
 
 
 
 
 
 
Gogobot
Georg Ziegler
Georg Ziegler
 
 
 
 
 
 
 
 
HolidayCheck

Hall #1 Focus
Blastness Intelligence:
technologies and strategies for the development of electronic distribution and direct sales channels.

15.30 – 16.20

In italiano
The development of electronic distribution has characterized various evolutive phases in the tools and methodologies of hotel sales in recent years.

From the diffusion and use of CRS for the on-line sales of rooms (first on behalf of the IDS and then by way of hotel sites), to the necessity for integration and interconnection between the different CRS (allocators and channel managers) to the necessity of interfacing with the management systems of hotels (PMS).

Today, the capacity to analyze data with great speed and the capacity for the synthetic representation of data has become fundamental and strategic, as well as the speed with which the results of applied tariff politics and market movements are monitored.

Tools and technologies of business intelligence for the analysis of data and automated reports, united in the formation of management and personnel, constitute the competitive advantage for hotels in these years and the years to come.

The “Revenue Specialists” of Blastness, Massimo Carli, Piergiorgio Schirru and Sergio Cirillo will present methodologies, solutions and real success stories.

Speakers:
Andrea Delfini, Presidente Blastness
Massimo Carli, Revenue Specialist Blastness
Piergiorgio Schirru, Revenue Specialist Blastness
Sergio Cirillo, Revenue Specialist Blastness

Presented by Bastness, one of the Exhibitors

Presentazione prodottoProduct presentation

Hall #2 Focus
Maremma Brand Index
15.30 – 16.20

In italiano
From an analysis of conversations, there came a surprising result: a unique research on the Maremma brand that rebuilds with photos 60 years of public communication [or rather how the government has communicated the region over the years], to then go on and analyze today’s conversations on social network.

Special debut for BTO – Buy Tourism Online 2011.

Presenting the research and monitoring the debate with other guests:
Francesco Tapinassi – Director Maremma Tourism Agency

YouTube>>>> The interview on YouTube by BTO Educational

Reputazione e RilevanzaTrack:
Reputation and Relevance

Hall #3 Focus
XeniaLab:
the end of SEO

15.30 – 16.20

In italiano

Presented by XeniaLab, one of the Exhibitors

Presentazione prodottoProduct presentation

Hall #4 Focus
Parity Rate
revenue manager in times of crisis: man or technology?

15.30 – 16.20

In italiano
Ivano Bencini (Accurate technology) e Stefano Sciamanna (the Man of Hotelrev) illustrate two approaches to Revenue Management.

They manage OLTA by way of Parity Rate Channel Manager.

One explains algorithms and the other intuition, both issuing from their many years of experience.

However this talk between the two players goes, the aim to achieve for hotels is the same: maximize online revenue with Party Rate in order to not remain on the bench.

Presented by Parity Rate, one of the Exhibitors

Presentazione prodottoProduct presentation

Hall #5 Focus
Iper.net
15.30 – 16.20

In italiano

Presented by Iper.net, one of the Exhibitors

Presentazione prodottoProduct presentation

16.15

Main Hall, Internet of Things Guarda di più
16.15 – 17.15
In italiano In inglese

Closing with the subject Internet of Things: a new revolution of the web.

Objects are rendered recognizable and acquire intelligence thanks to the fact of being able to communicate data regarding oneself and access aggregate information on the part of others.

Alarm clocks sound in case of traffic, plants communicate to the watering can when it’s time to be watered, gym shoes transmit time, speed and distance in order to compete in real time with people on the other side of the globe, pill bottles alert family members if they forget to take their medicine.

All objects can achieve an active role thanks to connection to the internet.

And for a destination and for travelers?

InnovazioneTrack:
Innovation

Speakers:
Riccardo Luna
Riccardo Luna
 
 
 
 
 
 
 
Journalist, the first director of the Italian edition of Wired and the promoter of the candidature for the Internet Nobel Prize for Peace, has spoken of:
Intelligent cities and open data; how the Internet will change the experience of region

Dominique Guinard
Dominique Guinard
 
 
 
 
 
 
 
Researcher in computer science, contributing to building the Internet and Web of Things
YouTube>>>>The interview on YouTube by BTO Educational
 
 
 
 
Fabrizio Pappalardo
Fabrizio Pappalardo
 
 
 
 
 
 
 
Marketing Manager PMI in Cisco

Hall #1 Focus
From app to start-up
Business models and mobile applications for tourism

16.30 – 17.20

In italiano

Speaker:
Fabio Lalli

Apps & MobileTrack:
Apps & Mobile

Hall #2 Focus
Sysdat Tourism
16.30 – 17.20

In italiano
SysHotel On Line: the tool for the management of reservations via the web

Speaker:
Andrea Costa

Presented by Sysdat Turismo, one of the Exhibitors

Product PresentationProduct presentation

Hall #3 Focus
VeneziaSì/in-venice.com:
from in-venice.com and beyond

16.30 – 17.20

In italiano
Birth and development of the new reservation portal of VeneziaSì [www.in-venice.com]: new opportunities for hotels.

Speakers:
Daniele Pilla, Director VeneziaSì
Marco Bezzi, QuickFly

Presented by
VeneziaSì/in-venice.com,
one of the Exhibitors

Presentazione prodottoProduct presentation

Hall #4 Focus
Booking Expert
16.30 – 17.20

In italiano
2 tools already known on the market, technologically revolutionized, with functionality uniquely designed for easing the management of OLTA/GDS channels and in the monitoring of the competition, also satisfying the most selective exigencies of Revenue Managers and business agencies.

Speaker:
Marcello Dell’Adamino, Market Manager Booking Expert

Presented by Booking Expert, one of the Exhibitors

Presentazione prodottoProduct presentation

Hall #5 Focus
Aruba Media Marketing
Web marketing strategies for small hospitality businesses

16.20 – 17.10

In italiano
Cost/benefit ratio is of fundamental importance for small hospitality businesses where the investment budgets do not permit a strong persistence in communication channels.

It is important to be able to use all the available strategies, from search engines to social networks to display advertising. A common and integrated solution allows for the optimization of costs for achieving one’s target.

Speakers:
Omero Narducci, AD Aruba Media Marketing
Riccardo Dragoni, Operations Manager Aruba Media Marketing
Presented by Aruba Media Marketing, one of the Exhibitors

Presentazione prodottoProduct presentation

17.30

Main Hall, the TG of Day TWO Guarda di più
17.30 – 18.00
In italiano In inglese

Live from the Main Hall of Stazione Leopolda, the TG with the main points of Day TWO of the 4th Edition of BTO – Buy Tourism Online, the interviews with the main figures and the farewell to 2012
In Main Hall:
Davide De Crescenzo

 
 
 
 
 
 
 
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