Having obtained her degree in Philosophy at the Università Statale di Milano, in ‘96 she pursued a Research Doctorate in Moral Philosophy at the University of Vienna and in ‘98 a specialization in Psychology at the Università di Milano.
Since 1992 she has been the manager in the qualitative area of GPF™.
From 1998 to 2007 she was a member of the executive board and Manager of Brand Research (Brand Care System) for the company. In 2007 she became President of GPF™, the Institute for Research and Strategic Consulting founded by Giampaolo Fabris.
An expert in Dynamic Psychology applied to the Methodology of Social Research, she has collaborated with the chair of Advertising Theory and Techniques at the IULM and has given seminars at the Università Statale di Milano on marketing and innovation.
She is concerned with the subjects of convergence and UMTS and was among the first to interest herself in consumption in India/the East, when the growth potential of new Southeast Asian markets was not yet foreseen.
Today she is President of Episteme, Institute for Research and Strategic Consulting.